Foundation Shade Finder
Find foundation shades that match your undertone and skin depth across 20 brands at every price point. No more guessing in the store.
Not sure? Take the Skin Undertone Quiz first.
Look at your face in natural daylight without makeup.
Try These Next
Skin Undertone Quiz
Not sure of your undertone? Take the free quiz first and then come back to find your foundation matches.
Take the Quiz →Color Season Quiz
Your undertone is one key input for your color season. Find your complete seasonal palette and see all the colors that work best for you.
Take the Quiz →How to Match Foundation to Your Skin
Finding the right foundation requires matching two things: your skin depth and your undertone. Depth is how light or dark your skin is. Undertone is the hue beneath the surface. Most women who struggle with foundation are getting the undertone wrong rather than the depth. A foundation that is the right depth but wrong undertone will look grey, orange or ashy in natural light even if it blends well in artificial light.
Always test foundation on your jawline in natural daylight, not on your hand and not under store lighting. The jawline test shows whether the shade disappears into your skin or sits on top of it. A correct match becomes invisible. An incorrect match creates a visible line between face and neck.
Foundation Shade Codes Explained
Most modern foundation ranges use a letter system to help you find your match. W stands for warm, C stands for cool, and N stands for neutral. Some professional brands like MAC use NC (Neutral-Cool) for warm yellow-based skin and NW (Neutral-Warm) for cool pink-based skin. Understanding these codes is the shortcut to finding your shade across any brand.